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Videos
Moving power, not stopping power
This presentation describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone...
Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
November 27, 2017
Research papers
Accelerating B2B sales with Big Data
How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Jonatan Hedin, Stephen Kirk
November 20, 2017
Research papers
Addressable TV advertising
How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.The purpose of this article is to systematize the role of the different data available for programmatic TV...
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Edward Malthouse, Judy Franks, Ewa Maslowska
November 13, 2017
Research papers
Inside looking out
Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we've found out that sometimes our future is not within our own timeline but in someone...
Catalogue: Congress 2017: Visionary
Authors: Pamela Gutierrez, Ana Paola Bravo Cajal, Ana Paola Rodriguez
September 4, 2017
Research papers
Moving power, not stopping power
This paper describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone the...
Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
September 4, 2017
Research papers
Building effective networks
The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...
Catalogue: Asia Pacific 2017: Discoveries
Author: Madhumita Chakraborty
May 9, 2017
Videos
Unspoken: Swipe right, swipe left (Spanish)
Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. Decisions are influenced by feelings, moods and our memory. As a research industry we have to adjust to...
Catalogue: Latin America 2017: #IN
Authors: Juan Andres Tello, Andrés Moreno
Company: SKIM
April 5, 2017
Videos
